BUSINESS / ORGANIZATION:
PRETTY GIRLS SWEAT1395 East Cobb Drive, #72821 Marietta, GA 30068
ABOUT THE BUSINESS / ORGANIZATION:PRETTY GIRLS SWEAT makes fitness fun, affordable, accessible and inclusive to help women look and feel their best and end childhood obesity. Our fitness festivals, digital content and conversation starting apparel form a “Sweat Sisterhood,” uniting women to have fun, encourage one another, flip the ingrained negative stereotypes that sweat holds, become positive role models in their homes and invest in training young health leaders nationwide to solve the problem of the obesity epidemic in the US. We’ve been featured on ABC, POPSUGAR, BET, ESSENCE and ROLLING OUT!
PRETTY GIRLS SWEAT’s descriptive and provocative brand name is so special. It stands for a big idea, and has emotional appeal. Brand authenticity and trust also set us apart in the marketplace. Our unfair advantage is that we’ve spent seven years building a brand and creating new conversations with students, young adults, and athletes over and over and over again. That relationship, partnership and marriage with our Sweat Sisterhood allowed for open communication, debate, respect, and the generation of new ideas. And when people were focused with eyes on the prize of what we could achieve together – a movement was born. At a time when the fitness world began exploding online, the mission-based brand’s focus to combat childhood obesity attracted free celebrity and influencer endorsements, corporate partners, and support from high-level female executives at some of the top companies nationwide. What we do better than anybody else is make fitness fun -- by helping women meet new friends while incorporating philanthropy into Hip-Hop culture.
THE STORY:I'm a self-proclaimed #TomMom of three girls (22, 9 and 7 years old), wife of a music exec for 14 years (WOW! time flies when you're having fun), and a social entrepreneur. I was born in Queens, NY, raised in Nashville, TN, built my first home in Sparta, New Jersey, and currently reside in the Atlanta, GA area. I lead business development, marketing, sales, and event execution for PRETTY GIRLS SWEAT and have been responsible for bringing on clients and partners including Adidas Women, Aquafina, Nike, Banana Republic, YMCA, Essence, Samsung and Girl Scouts of the USA.
Prior to founding Pretty Girls Sweat LLC, I thrived in the TV industry for over nine years - working my way up from an intern at ABC to a producer on Sundance Channel's celebrated, primetime series ICONOCLASTS (via @radical.media), which enabled me to work with my idol, Dr. Maya Angelou. I am a former high school athlete (track, volleyball, and basketball), a graduate of Middle Tennessee State University (Bachelor of Science degree in Mass Communications), and proud member of Alpha Kappa Alpha Sorority, Inc. In addition, I became a model for Wilhelmina in New York City after being discovered at a music industry dinner. My community efforts have been highlighted on television networks such as ABC, Centric, and BET as well as in several publications and websites including Essence, PopSugar, Huffington Post, USA Today, MadameNoire, Rolling Out and Upscale Magazine. I also co-founded the Teen Diaries Foundation in 2007 to provide virtual mentorship for female students in cities all over the nation. The organization, which has served over 20,000 multicultural women through fitness and journalism programs, has raised over $100k since becoming a 501(c)(3) nonprofit in 2013. I enjoy reading inspirational books, listening to music and podcasts, comically commentating on basketball games, eating great food with friends, and enjoying the outdoors.
ACCOMPLISHMENTS / ACCOLADES / AWARDS:Since launching, we have trained 200+ ambassadors and welcomed over 20,000 sweat sisters through our campus and national events. In 2011, Keri Hilson became our first celebrity ambassador. In 2014, we took over the BET Experience with Jeanette Jenkins (The Hollywood Trainer), Angela Simmons, Carmelita Jeter (Fastest Woman Alive), and 300 Sweat Sisters. That same year we teamed up with Essence for a three-city college tour and I was featured in a promotional Girl Scouts of the USA video, as well as produced a PRETTY GIRLS SWEAT workout for their national convention. In 2015, we teamed up with Nike and Essence for the most epic Hollywood workout ever! We launched PRETTY GIRLS SWEAT Fest ATLANTA in 2017 and the Ultimate Sweat Sisterhood Festival returns on September 15th, 2018. GET DETAILS: https://prettygirlssweat.com/pgsf
SUCESS:Being able to provide for my family, inspiring my children to pursue their passions, living a healthy lifestyle, positively influencing young women and experiencing new things as often as possible. The best part of success is achieving what you once thought was impossible, and the worst part is having to break a sweat, shed some tears, and make many mistakes to get there. But it's worth it!
LOOKING BACK:Bloom where you’re planted. STOP COMPLAINING! Make the best out of every situation. Whether you love/hate school, where you live or your entry-level job, soak up all that you can and crush your responsibilities. Each experience leads to your next BIG step so appreciate the journey.
CONTACT INFORMATION:Aeshia DeVore Branch / Founder, Chief Exercise Officer
Pretty Girls Sweat LLC
1395 East Cobb Drive, #72821
Marietta, GA 30068