BUSINESS / ORGANIZATION:
Operation Evolve, LLCMontgomery, Alabama
ABOUT THE BUSINESS / ORGANIZATION:Operation Evolve exists to create uniquely personal and professional development programs and curriculums for girls and women. Our mission is to create platforms that allow them to gain clarity, discover their passions, and walk in their purpose. Operation Evolve is special because our mission is rooted in improving the next generation. Our programs reach girls as young as 3rd grade to 65-year-old women. Most recently, founder Jessica Alexander, took Operation Evolve's signature event, Boss Babes Brunch Tour to over 20 cities across the United States.
In addition to working with aspiring and new entrepreneurs, Operation Evolve has empowered our youth through Jessica's new program J.E.W.E.L which stands for Jazzy, Educated, Worthy, Emerging Leaders. We created our first curriculum for a local elementary school that focused on leadership, character development, and pageantry training,
Lastly, we have a pageant coaching and consulting arm of our organization, Crown Chasers Collective, that provides hands-on coaching for reigning queens, aspiring queens, and pageant directors.
THE STORY:In 2011, I was preparing to complete my undergraduate studies at Auburn University and was sure I would get my dream job in the marketing department for a professional sports team. I had an interview with an NFL team and was looking forward to my offer letter. Instead, I received an email that started with, "Thank you so much for your interest..." You know how the story ends. I was crushed, yet too stubborn to accept anything that wasn't close to what I thought I deserved as a recent graduate. So, after months of working in my college restaurant job, I decided to take a position as a car saleswoman in a local dealership.
Let's just say I was the worst person there. On top of that, I despised getting out of bed every day to go into a job that gave me zero fulfillment. I knew I was created for more. After a couple of months of low sales and building frustration, I cried out to God and begged for Him to reveal to me my purpose. His response, "Use it!" "Use what?" I thought. I sat and thought about who I wanted to be and the impact I wanted to make. My conclusion: I never want anyone to feel what I feel in this very moment. I do not want another girl or woman to be stuck in a position where she is not living in her purpose.
I grabbed a pen and a legal pad from the supply closet and started writing. I wrote down all of the ideas for programs and messages I wanted to share with women of all ages. I shared this idea with anyone who had ears. I was so excited and passionate about the difference this organization could make in communities across the country. I quit my job and was ready to start this new venture. As I shared it with others, the consensus was the same: Great idea, but how are you going to do it? Who is going to support? What makes you qualified to do this?
I was so discouraged and scared, that I didn't do anything. I returned to my restaurant job and made no forward progress in my career for a year. In 2013, I entered into my career as an Event Marketing professional and months later, I was crowned Miss Black Alabama USA 2014. I made a few steps towards my original goal, but I was never all in. I did that for two more years. One day I said, enough is enough.
I was tired of not doing was I envisioned in that cubicle back in 2012. I started planning the details for the first ever Boss Babes Brunch. On August 27, 2016, a group of 35 women came together for an afternoon of Motivation, Mingling, and Mimosas. I was so inspired by that event that I planned another one, then another one. After coaching several women, I was inspired to write my first book, "Boss Up! Pursue Your Purpose With Confidence."In 2018, I knew it was time to transition out of Alabama and I packed my car and began my journey to host the Boss Babes Brunch Tour in 26 cities across the United States. As I write this, I have 5 more stops on the tour and I am gearing up for an even more epic tour for 2019. As I look back over the past few years, I am more confident and passionate about positioning girls and women for success. Everyone was created with a unique purpose to make an impact on the world. My company, Operation Evolve, is helping you get there.
ACCOMPLISHMENTS / ACCOLADES / AWARDS:Miss Black Alabama USA 2014
Published my first book, "Boss Up! Pursue Your Purpose With Confidence" - December 2017
Miss Natural Hair and Health Expo Beauty 2018
Creator Boss Babes Brunch Tour
Organizer - Millennial Entrepreneur Summit (in conjunction with the Small Business Development Center)
CHILDHOOD YEARS:I am the 2nd oldest of 5. I have all sisters and we grew up in Montgomery, Alabama. My mother was a homemaker while my father worked as a manager. Our home was filled with laughter and love. In 3rd grade, I began attending a performing arts magnet school where I was able to express my creativity as a musician. I was classically trained on piano and clarinet and went on to successfully compete in state competitions until my graduation. As a child, I was always outgoing, energetic, and I loved being on stage.
However, I was teased for my raspy and deep voice. For years, I would avoid public speaking or talking to strangers because I was so afraid of being picked on. It was not until I competed in my first pageant in 2004, that I gained the confidence to start sharing my message. Because of that experience is why I am so passionate about introducing young women to the world of pageantry.
RELAXATION:I love to listen to music. It is universal and there is always a song that can help me through any situation I face.
I like to workout because it helps me maintain energy and stay snatched.
I love spending time with my family. They are hilarious and they keep me grounded.
CONTACT INFORMATION:501 Ponce de Leon Avenue
Montgomery, Alabama 36106