Images by: Pattrick J Mckenna Photography
BUSINESS / ORGANIZATION:
Purgasm ShopRock Hill, SC
ABOUT THE BUSINESS / ORGANIZATION:I specialize in bringing mindfulness back into our beauty practices with high end products that encourage women to slow down and enjoy the sensual experience of caring for our hair and skin. I am passionate about the power of plants and nature to help us look and feel our best and it's important to me that the Purgasm Shop brand be at the forefront of the green beauty movement. As a conscious brand founder and formulator, I make sure to incorporate eco-friendly practices and materials in our ethos every step of the way. Our ingredients are ethically sourced, our packaging is recyclable, and each product is made in small batches; free of parabens, phthalates, petrochemicals, ethoxylated ingredients, fillers, synthetic colors, & mineral oil, all without ever being tested on animals. There are a few things that set Purgasm Shop apart from other beauty brands, the first being our focus on the ritual and practice of self-care. I believe in "slow beauty" and all Purgasm Shop products encourage the user to slow down, relax, and fully experience the products as an act of self-care. Secondly, we are one of very few green beauty brands in the high end luxury space owned and operated by a woman of color.
THE STORY:Creating has always been a part of my life. I grew up in a very creative and artistic family and so I've always been interested in making things. I recall harvesting clay from the dirt road where I grew up as a child to make face masks for myself and my cousins. Although I sporadically made products for myself as an adult, it was after the birth of my daughter in 2009 that I began to completely do away with mass produced hair and skincare in favor of my own mixes. Pretty soon, I was making products for my family and vending at local markets and events. In 2013, I launched the Purgasm Shop brand and over the past several years, I've refined the brand message and ethos to create something that I'm very proud of. In 2019, I will be hiring the first brand ambassadors and adding to my operations team in anticipation of further growth.
ACCOMPLISHMENTS / ACCOLADES / AWARDS:I'm proud every time someone tells me that the Purgasm Shop products are the best they've ever used! Some memorable milestones were debuting at the Whole Foods local vendor market in Columbia, SC and having my products previously retailed in 4 states as well as in Trinidad & Tobago.
Some of my favorite received accolades have been for the Pedi Bar, Truffle Mask, and Shampoo Bars:
Pedi Bar (Foot Exfoliation Treatment Bar) was named a "Summer Must Have" by a popular beauty Blog,
Truffle Mask (Deep Conditioning Treatment Mask) was named one of Style Blazer's top products to treat damaged hair,
Two (2) of my Shampoo Bars were named best shampoo bars by Naturallycurly.com,