Tracy Nicole of Tracy Nicole Clothing – Women in Business Featured Entrepreneur

by LaShanda Pitts
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Tracy Nicole is more than just a fashion designer – she’s an author, a mother, an entrepreneur, an activist and a breast cancer survivor. With more than a decade of experience in the fashion industry, Tracy has realized national recognition while successfully maintaining a uniquely expressive brand.  I caught up with Tracy to talk with her about her brand, to learn about her business concept and to gather tips to share on being a successful businesswoman.

About Tracy Nicole

Tracy has always had a great love for style and while working as an occupational therapist, she decided to take evening classes to study fashion design at night.  After completing her studies, she decided it was time to make a career change; to do the very thing she loved. She walked away from her busy occupational therapy position and opened her own retail store.  After several years, she decided to develop her own line of clothing and Tracy Nicole Clothing was born. Life was grand, until she received the bad news that she had developed breast cancer.

Determined not to let her breast cancer diagnosis stop her upward mobility in business, Tracy decided that her status as a survivor held a glimmer of hope for the women who loved her clothing designs.  Living through her survival journey became an inspiration for a new collection of Tracy Nicole Clothing that was created exclusively for breast cancer patients. This unique collection was featured at the 50 Shades of Pink Gala in Atlanta, which was hosted by Dr. Jackie Walters from the hit reality TV show “Married to Medicine Atlanta.”

Tracy has celebrated many other accolades as a businesswoman in fashion.  She and Madison James from radio station 98.5 The Beat have partnered with Porsche Motors for the past three years, showcasing her fabulous designs.  Through this partnership, Tracy and Madison James work together to bring awareness to breast cancer and help to provide education and treatment to African-American women affected by breast cancer through Komen Atlanta’s Sisters of Promise Program. 

As an entrepreneur, Tracy has been highlighted in various local and national publications including Essence, Best Self, Atlanta Voice, Lucky Magazine, Jezebel and Atlanta Style. She takes the time to serve various philanthropic causes including Perfect Peach Inc., a nonprofit she started to teach young girls about self-esteem through her Perfect Peach Workshops. As a writer, Tracy’s first novel, Who Said Peaches Were Perfect?, was the editor’s pick for Jet Magazine and Tracy was tagged as a hot new voice on the writing scene in July of 2010. 

Tracy’s other honors include serving as a panelist on the first Young Women’s Leadership Conference for Essence Magazine in Atlanta on ‘‘How to Brand Yourself for Success” and keynote speaker at the 11th Annual Call To Womanhood Conference held in Atlanta. Tracy was listed in the Honor’s Edition of Cambridge Who’s Who for Empowering Executives, Professionals & Entrepreneurs Around the Globe. She served as a Model of Courage for Ford Motor Company and in 2015, was awarded an Emerging Artist Grant by the City of Atlanta. She also received the Creative Style award by the Atlanta Business League. 

Her unique and timeless pieces have caught the eye of numerous celebrities, and counts as part of her clientele, the likes of Rozonda “Chilli” Thomas, Keshia Knight Pulliam, Terri J. Vaughn, Jasmine Guy and Mary Mary.

Tracy Nicole Clothing launched a collection in Belk Stores in the spring of 2017 and that collection has expanded to include men’s and children’s apparel. Recently, Tracy launched a new collection called SIMPLE by Tracy.  This new line clearly demonstrates how Tracy has evolved as a designer. SIMPLE lives up to its name; the wearer of these garments can keep it simple, while still making a huge fashion statement. 

Tracy currently resides in Atlanta, Georgia, with her daughters, Kennedy and Kristian. 

Tracy Nicole’s Business Concepts

Tracy Nicole Clothing:

Tracy Nicole Clothing is inspired by the woman juggling it all, work, life and play! It is meant to be classic and versatile while allowing the woman wearing it to be herself– to let her true nature shine. The philosophy behind the company is to encourage women to embrace themselves by promoting positive self-awareness for all body types. Tracy wants women to see that sexy doesn’t have to mean revealing; sexy is embodied in self-worth and confidence. Tracy Nicole Clothing can be worn by women of various body types and meet various needs. Soft, flowing fabrics are chosen for the collection that compliment as well as appeal to the wearer’s senses. The line gives the consumer buildable ensemble pieces, that marry from season to season, one line to the next.


SIMPLE by Tracy is an extension of Tracy Nicole Clothing and was created to provide women with more than just something to wear.  It’s to provide them with an experience! Tracy wanted to create a collection where everything is SIMPLE and comfortable yet sexy and interchangeable — the very thing every woman wants. Keeping it SIMPLE and easy. Every style comes in three SIMPLE colors: Black (elegance, power and strength), Grey (timeless, cool and balanced) and Taupe (neutral, warm and relaxing). I believe if you feel good and look good it makes you happy and healthier! We focus so much on outer beauty that we sometimes forget about the inner beauty.

Advice for Women in Business

Focus on what you want to do.  Create a plan and follow it, tweaking when necessary as you go.  Never lose your vision and remember that you can’t share it with everyone.  You are the only one who was blessed with the vision; never let anyone cause you to question your vision.  Each time you fall get up faster. There is no such thing as failure. Your progress is a reflection of what you believe is possible.  If no one is telling you your idea is crazy … it’s not big enough.  God’s plan is far greater than you can ever imagine.

Connect with Tracy Nicole:

Address: 75 Bennett St NW Suite N-1 Atlanta GA 30309


Phone: 678.660.8797






Sheila Emerson is the mother of two wonderful children.  She has a Bachelor of Science degree in Middle Grade Education, has completed her Master’s Degree in Education, with honors and is presently on her journey to earning her Doctorate Degree in Education and will become Dr. Sheila Emerson!  She is entering her 19th year in the teaching profession and enjoys teaching and motivating students in math.

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