SHADE is a socially conscious line of lipsticks bringing awareness to causes affecting the world — $2.00 from each lipstick purchase will be donated to a number of non-profit organizations that are making a difference in the lives of people who need it most.In a world where humanity is plagued by resource inadequacy, abuse, hunger, war, sickness, lack and fear, it is time for us to address the challenges that impact our global society. Collectively, those of us who can must heed the clarion call to make the necessary changes now to leave a worthwhile legacy for generations to follow.

SHADE will bolster international character, and will represent the various colors of our international family coming together for a common cause. SHADE will galvanize the social significance of bringing awareness to issues that desperately require our attention. Wearing SHADE will ignite the conversation, incite united support and demonstrate that we are the change we’d like to see in the world.

With this monumental and invaluable undertaking, SHADE is designed to bring attention to our words, deeds, voices and call to action. An incredible creation of beauty to highlight who we are, and the cause we represent… a movement that will change the world and mankind… one SHADE at a time.