Classy Living Society provides support to its member entrepreneurs through educational workshops, promotion, providing networking opportunities and incentives  and so much more!  We believe in empowering, rejuvenating and promoting growth for our member businesses from within!

Toward that end, CLS awards a quarterly Concessionaire Spotlight to acknowledge and applaud those Classy Concessionaires who give back to the community through their business. Congratulations are in order for Ms. Nyota Byfield!

Nyota is a mom, sister, daughter, and native of London, with strong Caribbean roots. As a dual-preneur, she wears two hats – in her corporate career and as a business owner. By day, she manages the compliance, operations and client experience of a corporate office and during all the other times, she is the CEO of Frugal Chics Roc, a women’s online boutique.  The experience derived from melding these two worlds allow her the opportunity to be a viable professional and personal resource to others.

Nyota has always been an avid volunteer and knows firsthand the importance of giving back to the community. Upon graduation from high school, she was awarded a full scholarship to New York University, as a result of the benevolence of then-CEO of JP Morgan Chase, who wanted to give back to the Brooklyn, New York community. That experience, coupled with the strong work ethic of her family has instilled in her the desire to serve. 

Frugal Chics Roc began when Nyota realized her thrifting hobby could help women who didn’t have time to scout out unique pieces, but wanted to look great on a budget. Today, Frugal Chics Roc has evolved into a mix of thrifted, new, and Afrocentric statement pieces. Nyota’s style influence is a colorful and cultural pastiche of her Caribbean/British heritage, New York City rearing and 20 plus years in corporate America. Frugal Chics Roc is an online women’s boutique that dresses the savvy, frugal, and stylish woman for work and play with statement clothing and accessories.

We know that every woman has her own style to be accentuated with our handpicked pieces…Dare to be different!

For more information on Nyota and her online boutique, visit her website at

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